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About me
Hi, I'm Emily!
​Now that you’ve seen the projects I’ve worked on throughout my career, let me tell you a little about myself.
I specialize in marketing and public relations, and I’m passionate about connecting brands with their audiences. Originally from Buffalo, NY, I moved to New York City to pursue my dream of studying Advertising and Marketing Communications at the Fashion Institute of Technology. My journey in social media and marketing began when I was 12 years old with a YouTube channel, which eventually turned into a TikTok account where I shared my love for fashion, beauty, and navigating life as a young adult. This path led me to amazing experiences, like attending brand events and living out my NYC dreams. Now, I’m fortunate to help brands tell their stories, and I’m excited to keep sharing my ideas and passions with the world!
Education
AUG. 2022 - MAY 2024
Fashion Institute of Technology
Bachelor of Business and Technology
AUG. 2022 - MAY 2022
Fashion Institute of Technology
Associate in Applied Science
Corporate Experience
FEB. 2023 - PRESENT
Ground Up International
I am a versatile content creator and marketing lead with a proven track record in developing diverse content, managing successful marketing campaigns from strategy to implementation, and overseeing social media channels (Instagram, LinkedIn, TikTok). My expertise includes collaborating with advertising agencies, executing in-store events, and creating co-branded materials. Since October 2023, I've significantly driven brand visibility and engagement through viral TikTok campaigns and increased Instagram reach, complementing my success in Meta and Google Ads, which have generated over 150% growth in consumer reach and engagement. I also travel nationwide to ensure seamless event execution and capture compelling social media content.
Marketing & Public Relations Coordinator
NOV. 2022 - FEB. 2023
Ground Up International
I designed and published campaign email invitations, articles, and marketing videos. I also managed and planned model casting for photoshoots, ensuring alignment with the brand image. Furthermore, I filmed and edited lifestyle content for social media platforms including Instagram, TikTok, and LinkedIn.
Marketing & Public Relations Intern
MAY 2023 - SEPT. 2023
Leap Inc.
I assisted in the opening of the brand's first store in New York City. I also generated new sales leads, consistently exceeding monthly sales goals. I assessed customer needs and utilized persuasive selling techniques to drive sales, while also building strong customer relationships to promote long-term business growth.
Set Active Sales Associate
SEPT. 2022 - MAY 2023
Leap Inc.
I assisted in tracking, monitoring, and communicating business results. I personally maintained a UPT above the company standard of 3.0 and developed staff to achieve the same. I also satisfied company KPI requirements, ensuring each customer received outstanding service. I assisted and coached staff in developing strong client relationships, and reviewed and analyzed market trends to recruit and train new sales personnel.
Goodlife Sales Supervisor
SEPT. 2021 - SEPT. 2021
Glam LA Apparel
I provided sample garments to agents and sales representatives, and arranged for showings of these samples at the showroom. I also assisted stylists with clothing and accessory pulls and garment preparation to create looks for buyers. Additionally, I drove brand awareness by assisting in merchandising and display setup.
Fashion Assistant Intern
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