top of page
Character Shop x Ground Up
Choose Your Character
The Choose Your Character campaign brings the bold, vibrant colors of spring to life, with a primary color palette featuring bright yellows, blues, greens, and reds. The character shop takes on a fun, elevated editorial feel, incorporating clean shapes, candid poses, and turf textures, all complemented by light, colorful flowers. This campaign encourages children to embrace self-expression and confidently showcase their unique style through their fashion choices. It’s a celebration of individuality and creativity, empowering kids to choose their character and wear it proudly.
As one of the project leads, I led the campaign from strategy to final execution, ensuring it was delivered on time and within budget. I crafted the social media strategy, creating engaging content to resonate with the target audience, and worked on writing and distributing press releases to generate media coverage. Throughout the process, I ensured that all aspects of the campaign aligned seamlessly, promoting family, and fandoms.
bottom of page