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Disney Baby x Ground Up
Lifetime of Magic
It’s time to celebrate a lifetime of magic. Millennial parents, who grew up with Disney classics and the unforgettable joy shared with their own parents, can now bring that same magic to life for their little ones. This campaign captures the pure moments of joy when a child’s eyes light up seeing Mickey and Minnie for the first time or the sound of giggles when a familiar Disney song plays. Even if they don’t remember these moments, parents will—and that’s where the real magic lives.
As the project lead, I led the entire campaign lifecycle, ensuring a seamless experience from strategy and ideation to final execution. I crafted the social media strategy, developing engaging content and managing ad campaigns to maximize reach and engagement. I also wrote and distributed press releases to ensure widespread media coverage. Throughout the campaign, I worked to ensure every element reflected the essence of Disney’s magic and the joy of parenthood, bringing timeless memories to life in a new way.
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