As one of the project leads, I oversaw the campaign from strategy to execution, ensuring it was delivered on time and within budget. I developed the social media strategy, creating engaging content to connect with the target audience, and managed press release writing and distribution to generate media coverage. I also selected the models, curated the media list, and coordinated influencer attendance to amplify the activation. Throughout the process, I ensured every element aligned seamlessly, and amplified friendship, confidence, and originality.